The Board of Trustees of the Science Museum, Exhibition Road, London SW7 2DD (“the Science Museum Group”, also referred to in this policy as “we”, “our” or “us”), operates a number of websites (“the Websites”) including (but not limited to) the following:
- Science Museum Group
- Science Museum
- Science Museum blog
- Hire The Science Museum
- National Railway Museum
- National Science and Media Museum
- National Railway Museum blog
- The Flying Scotsman
- National Science and Media Museum blog
- Museum of Science and Industry
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. By visiting the Websites you are accepting and consenting to the practices described in this policy.
Our data protection registration
We are committed to protecting the privacy and confidentiality of the personal data relating to or submitted by visitors to our Websites. We will endeavour to ensure that all personal information in our possession is processed in accordance with the principles of the Data Protection Act 1998 (“the Act”). For the purpose of the Act, the Science Museum Group has a registration with the UK Information Commissioner in the name of The Science Museum Group of Science Museum, Exhibition Road, London SW7 2DD. The Science Museum Group’s data protection registration number is Z3140818.
Your right of access to your personal data
You have the right to ask for a copy of the information we hold about you and to correct any inaccuracies in your information. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
Data we may collect
You can browse the Science Museum Group’s Websites without telling us who you are or revealing any personal information about yourself. If you have cookies enabled on your web browser, the Websites will collect information about your visit as you move through the Websites. This may include: technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information (where applicable), browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Website (including date and time); Event or Exhibition tickets you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), and methods used to browse away from the page.
We use this data to inform the development of our service (for example, if we know which web browsers most of our visitors are using, we can allocate website development resources accordingly). Please see below for more information about cookies.
We may collect and process the following data from you:
- Information that you provide by filling in forms on the Websites, this includes information provided at the time of registering to use our Websites, subscribing to our services, posting material or requesting further services.
- Information that you provide when you enter a competition or promotion sponsored by us.
- Information that you provide (along with details of the fulfilment of your order) when you make a purchase transaction from us or via a third party (such as an online seller of Science Museum Group Exhibition and Event tickets).
- Information provided in correspondence when you contact us.
- Information that you provide when you complete surveys that we use for research purposes.
Uses made of personal data
We may use this information to:
- contact you to respond to your queries (if you email us with a question, for example);
- provide you with services (sending you an email newsletter or enabling you to enter a competition, for example);
- fulfil your orders for exhibition and event tickets and other products;
- contact you to ask you to respond to surveys;
- carry out our legal obligations;
- improve our Websites and online services;
- report the number of online visitors to funders;
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at: firstname.lastname@example.org.
How we may disclose your data
We may disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions of Use and other agreements; or to protect the rights, property or safety of the Science Museum Group, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
How we will store your data
The transmission of data via the Internet is not completely secure. We cannot guarantee the security of any data transmitted to our Websites, however, once we have received your data, we will use adequate security procedures to prevent unauthorised access.
Cookies are pieces of data that a website can transfer to a user’s web browser. The cookies may remain on your computer after you leave the website but you can manually delete them using most browsers. Most web browsers are pre-set to accept cookies. Some cookies store data just for the time you are on the website. These are called session cookies and are not stored on your computer after you have left the website.
When you visit Science Museum Group Websites, if your browser is using the standard settings and it is accepting cookies, you are giving consent for cookies on the Science Museum Group Websites to be stored on your computer. If you do not wish for this to happen, you can disable them in the settings of your browser. For more information on cookies and their uses, visit All About Cookies.
Google Analytics with Advertising Features
We may use the Advertising Features of Google Analytics to find out more about the demographics and interests of our visitors. When you visit the Websites and see an advertisement (an ‘impression’), a cookie is placed on your computer or device by, for example DoubleClick (Google’s Internet ad serving business) and then if you visit another site that has ads served by DoubleClick, the same cookie can be read and modified by DoubleClick. By tracking what kind of sites you visit and how you interact with ads for different products and services, Google aims to build up a picture of who you are; your age, gender and interests. Using the Advertising Features of Google Analytics means we receive reports that tell us who Google thinks is visiting our site; age, gender and interests. The information is totally anonymous and you are not personally identifiable.
Opting out of the DoubleClick Cookie and Analytics
You can go to http://www.google.com/ads/preferences to see what Google thinks are your age, gender and interests. You can add, edit or delete information on that page, or you can opt-out of Google collecting and analysing your behaviour altogether by going visiting here.
Google Analytics collects information anonymously, however you can opt-out of being tracked by Google Analytics across all websites you use by installing the Google Analytics Opt-out Browser Add-on.
Science Museum Group Websites have a number of interactive features on older parts of the Websites that use Flash. Flash is used to deliver games, video and other interactive content. Many web browsers will have a version of the Flash Player that plays these files. The Flash Player can store data in a similar way to standard cookies, using a data file called a Local Shared Object or “Flash cookie”. For more information, visit the Adobe website’s page on managing or disabling Local Shared Objects.
Content embedded from third-party websites
During your visits to the Websites you may be delivered cookies by third-party websites. When you visit a page with content embedded from, for example, Facebook, SoundCloud, Vimeo, Twitter, YouTube, Google Maps or Flickr, you may be presented with cookies from these websites. The Science Museum Group does not control the dissemination of these cookies. You should check the third-party websites for more information.
Online surveys and other analytics
From time to time, we run surveys and other analytics tools to improve our Websites. Cookies are used to allow the form or pop-up survey to be hidden on your return visits. This is to prevent you from being shown the survey again unnecessarily. Cookies are also used to record the overall number of answers to the survey questions and to link these to web statistics.
Links to other websites
Last updated 7 June 2016